Monday 27 February 2017

Reframing Growth Strategy in a Digital Economy


Big corporations need new strategies in a world of digital disruptors. That means setting ambitious visions and coming up with concrete action plans. The new C-suite mantra: “What’s your play?”

Digital technology is radically changing the behavior of individuals, corporations, and entire societies, and disruption seems to be the new normal. CEOs are faced with the dual challenge of protecting their backyards from upstarts and incumbents while simultaneously devising strategies that will guide their growth for the next five years.

For most, this is a daunting task. If you are a senior executive faced with these challenges, how do you ensure the continued growth and sustainability of your company? Or, to put it another way, What’s your play?

Some Fortune 500 companies are doubling down on defensive strategies, promoting cost efficiency and productivity to protect their core business. Others are attempting to “future-proof” their business model through acquisitions. For instance, following a five-year acquisition spree, Walmart’s $3 billion deal with Jet.com signals a serious commitment to competing with Amazon.com. General Motors Co. is clearly thinking about the future of car ownership with its (unsuccessful) attempted acquisition of Lyft.

None of this is wrong, and the logic makes sense. But is either approach sufficient to sustain the growth and health of your business and demark you from competition longer term? We believe not.

When challenged by a host of disruptors who are exploiting traditional market dynamics, finding growth opportunities in increasingly onerous regulatory and competitive conditions is hard these days. And harnessing the power of constantly evolving digital technology to break down well-established barriers to entry and devise new business models is a complex endeavor. To rise above the fray in this challenging context, you need to find ways to fight a battle you’re well positioned to win. For leaders of big companies, this means capitalizing on an ability to do things the disruptors simply can’t — set an ambitious vision, plan globally, invest strategically, and mobilize considerable resources to assert digital dominance. In other words, elevate above the level of the disruptors and transform your scale from a liability into an asset.

This may sound easy, but it isn’t. Too many companies are still formulating their growth strategies based on traditional growth planning approaches — yearly cycles, historical analytics, and incremental thinking. With the velocity and uncertainty that characterize this new digital economy, traditional growth planning has reached the end of its useful shelf life. It just won’t get you there.

Companies need to reframe the way strategy is formulated around three fundamental truths, and plot their next steps by embracing and owning these truths:

Truth 1: You can’t analyze your way to the future; you need to invent it.

Traditional analytical models that have been the bedrock of strategic planning for years are important as a means of establishing a foundational understanding of the world that exists today and the current opportunity areas. However, if you are looking to define a strategy that will enable your company to achieve disproportionate growth and create competitive advantage, you need to push beyond pure analysis.

What if the razor industry, dominated in the United States by giants Gillette and Schick, had looked beyond known competitors to anticipate the value in a direct-to-consumer subscription service? Would the e-commerce razor delivery company Dollar Shave Club have had such a meteoric rise? And would powerhouse Unilever, which acquired the startup in 2016, have expanded as meaningfully into the shaving business?

What’s your play?

Successful digital strategy requires a blend of deductive analysis and the type of inductive reasoning that powers the creative leaps that anticipate, and often open, fundamentally new markets. To help your organization se

Read the full article at: stantonchase.smh.re

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157782642172




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Ford patents a head rest specifically designed to hide a travel pillow Ford might have just solved a question that puzzled the automotive industry for eons: Where does one store a travel pillow in …


from Pradodesign Ford patents a head rest specifically designed to hide a travel pillow Ford might have just solved a question that puzzled the automotive industry for eons: Where does one store a travel pillow in a car? On the floor? In the trunk? In an NPR tote bag in the backseat? Nope. Ford wants…

Read the full article at: pradodesigncomblog.wordpress.com

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157782445207




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From marine biology to marketer: How Autopilot’s CMO sifts through the data deluge


Autopilot’s CMO, Guy Marion reveals how to leverage data and turn interruptive marketing to a more contextual and inbound strategy

Read the full article at: www.cmo.com.au

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157782345322




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3 tips on when its best to introduce pricing to your customer – Digital Edition – Effective sales coaching for business


Effective sales coaching for business – Mondays blog
https://t.co/tB3WxeaOzB via @salescycle

Read the full article at: digitaledition.co.uk

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157780701342




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Monday 20 February 2017

10 Ways to Save Time and Money at the Grocery Store


With so many choices on today’s grocery store shelves, it’s easy to get overwhelmed. Make shopping easier by following these 10 guidelines.

Read the full article at: www.eatright.org

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157497067812




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Sales Motivation Video: Are You Strategically Thinking or Tactically Responding? | Sales Motivation and Sales Training


How do you spend your day? Strategically thinking or tactically responding? Top-performing salespeople and, for that matter, any successful person knows the

Read the full article at: thesaleshunter.com

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157484836687




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DNA of the CFO – Part 2 – Canada highlights


In the second chapter of DNA of the CFO, “Is the future of finance new technology or new people,” the survey findings show that the transformation process of th

Read the full article at: www.ey.com

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157483419782




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Thursday 9 February 2017

Why Women-Only Cars Are Missing The Point | LBBOnline


Little Black Book, Why Women-Only Cars Are Missing The Point. INFLUENCER: Partners Andrews Aldridge’s Polly Jones on why brands should be focusing on more than just gender

Read the full article at: lbbonline.com

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157026334837




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CIOs resist BYOD security threats


3 in 4 allow their employees to access corporate data on their personal devices

Read the full article at: www.enterpriseinnovation.net

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157026252062




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8 Conversations You Should Be Having With Customers on Social Media


Have these conversations and start understanding your customers better

Read the full article at: www.inc.com

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157021471947




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Abandoned grocery store appears unchanged since the 1960s


Is this what your old convenience store looked like?

Read the full article at: www.metv.com

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157019511362




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Dental Care | Health Articles | Beyond Tooth Care: Avoid Gum Disease In 4 Simple Steps


Even with advanced preventative services, over half of all adults in the United States have gum disease according to the American Academy of Periodontology. When left untreated, this oral health condition can result in tooth loss, bleeding gums, and chronic pain.

Read the full article at: www.worldwidehealth.com

from LocalWeeklyPaper.com http://localweeklypaper.com/post/157018519632




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